The Optical Illusion of Running Your Own Business

Few things in work are as challenges as starting, building, and running your business.  The challenges without expert sales training in Houston that seem to plague most business owners is well documented. Here are some just to name a few: not enough leads, not enough sales, tight cash flow, not having the right people for your business, and working long hours missing what other people call life.

The fact of the matter is that each challenge is nothing more than an optical illusion.  Here is what I mean.  After working with over 300 business owners throughout my career, I have learned that there are two major components to any business challenge:  the circumstance and how we perceive the circumstance.

The actual challenges we find ourselves in (not enough leads, not enough sales, no time to do anything else but work, and a poor team) is factual.  In other words, if your cash balance in the bank is low and cannot make payroll, then that is a fact.  However, the way that you interpret the significance of the challenge we face is what makes or breaks our business.

For example, let’s say that you are not generating enough leads for your business.   This is a fact if you know how many leads you are generating compared to how much you need to accomplish your business objectives.  Those are facts.  If we then perceive that not having enough leads is the answer to your problems, then that may or not be true.  Is it that you do not have enough leads or that your company is not communicating your clear competitive advantage to your market?

Do you believe that if you only had the right people for your business that life will be well?  Often, we find that you already have the right people for your business.  The missing element is an accountability system and a Houston business coach that ensures each team member is doing the right things, in the right order, and at the right time.

Are you of the opinion that your company is not generating enough sales?  That may be a fact, but how you interpret that challenge and develop a solution is based on your objectivity.  For example, a business owner may believe that more sales would solve every business problem so they go out and hire a sales person.  If the business owner is exhausted by all the demands of the business, how is the business owner going to have enough time to train the sales person to do their job effectively.

The optical illusion most business owners face is that if they just work harder, or hire a Houston Sales Coach, or marketing company to generate leads, or find the right people for their business that all will be right with the world.  These are simply symptoms to a much bigger problem. The bigger business issue is time.

The fastest growing and most successful small businesses are those where the business owner is focusing seventy to eighty percent of their time on the big three. The big three refers to the three tasks successful business owners spend their time on. The three tasks are establishing a vision for the company, selling their services to their target market, and investing in their team.

As a business owner, you probably pose an expert level status in the products or services you provide.  This is both a blessing and a curse.  It is a blessing in that you are very good at what you do.  The curse if that you may believe that you are so good at it that no one else can do it better than you (which by the way, you may be right, but it is not the key issue).

The key issue most business owners have is that they are trying to find an employee that is just as good as they are at their chosen craft, but that will come at a cheap price.  Your chances of finding this person is slim.  Even if you did, there is a great chance that they will leave and form their own business to directly compete against you.

The right question to ask is as follow:  at what level of performance does my team have to perform at to add the promised value to our clients and customers?  The second question to is, “how am I going to measure their performance and keep my team accountable?”  The answers to both questions are critical to the success of your business.

Business owners do not achieve freedom in their business alone.  To enjoy the true benefits of business ownership (financial independence, freedom of time), then a business owner must become functional in the ability to delegate tasks to others and keep their team accountable.

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