Business-to-Business Lead Generation
Many businesses rely on word of mouth advertising and referrals to generate new leads for a business. Although this type of lead generation is great, it’s typically not enough to achieve your sales objectives. Relying solely on word-of-mouth referrals can lead to uneven cash flows and feelings of uncertainty for any business.
Imagine checking your inbox every morning and having four to six leads waiting for your contact. By understanding the demographics and psychology of “the perfect lead” for your business, a consistent flow of leads will be generated once using our proven methods. Demographics attributes of your target market can be determined in certain databases (ex. Revenue range, number of employees, geographic location, title, etc.), and we market accordingly.
As your business coach, we work with businesses to identify a clear competitive advantage that your businesses has over other businesses. Many companies struggle because they communicate what they do versus the results they deliver. After consulting over 300 businesses in similar industries, we have never met the same company twice. Our team will work with you to determine what makes your company different and better than your competition so that your ideal prospects are drawn to you and away from your competition. Then, we will create the unique selling proposition based on the results your company delivers versus how or what your company does.
Once we realize your target market and define your unique selling points, we will determine the best way to communicate your clear competitive advantage with your target market using the most efficient and cost-effective platform. There are over 77 ways to market your business. Our team will be able to narrow it down to two or three channels that will generate the largest amount of consistent leads.
After we design your marketing plan, then you can either choose to let your team implement the plan or we can do it for you. Our dedicated team of business developers can execute the campaign for you so that you can focus your time and your team’s time on tasks that grow your business while leaving the lead generation to us.
Schedule a call with Charles Alvarez, the CEO and President of Cornerstone, to discuss how to make your team productive so that you can start seeing more money go down your bottom line.